What started as a fun packaging design project quickly evolved into a full 360 campaign when I realized I needed to showcase my conception skills.

I came up with the idea to rev up the brand's image and combat negative stereotypes associated with weed. By conceptualizing the "Making Weed Social Again" campaign, I orchestrated four dynamic DJ session parties in collaboration with Spotify, each themed around //BLISS's drink flavors.

These events are not only designed to boost market awareness but also foster a sense of community and belonging among consumers, igniting positive conversations and reshaping perceptions of recreational cannabis use. Through innovative art direction and strategic partnerships, //BLISS will emerge as a pioneer in the industry, paving the way for a new era of social cannabis consumption.