Showcasing real style @ NYFW

NYFW IS FAKE

X

NYFW IS BOUGIE

X

NYFW STEALS

X

NYFW IS NOT LIKE US

NYFW IS FAKE X NYFW IS BOUGIE X NYFW STEALS X NYFW IS NOT LIKE US

This isn’t us

"New York Fashion Week. A spectacle, they call it. A parade of out-of-touch designers parading their fantasies down runways, but who’s it for? Not for me. Not for the people who wake up every morning and breathe life into these streets. They’ve stolen our ideas, repackaged our essence, and sold it back to us as something new—something we can’t afford.

Where’s the love for the ones who make fashion real? The ones who don’t need a front-row seat to know what’s cool? We set the trends, we start the conversations, we keep the culture moving. But they ignore us. They mock us. They try to push us out of the very thing we created.

But no more. The reign of these out-of-touch shows is over. Telfar's coming through. It's time to put the power back in the hands of the people. The real trendsetters, the ones who don’t need validation from a runway. Fashion belongs to us, not to them. And this time, we’re not asking for a seat at the table—we’re flipping it over."

#MYTELFEEZY

Is a social-first based community challenge and competition that engages with the real consumer base of Telfar.

No celebrities. no influencers. no gimmicks.

just you. your style. and your telfeezy.

The best styles walk the runway and tell the true story of street style.

Who will rock the runways?

Participants will create their best outfits with inspiration of everyday styling. Focusing on the versatility of Telfar and utilization of the bag for everyday people.

The People’s Choice

Challengers will enter the contest easily, making posts on platforms like TikTok, Instagram, and X using the #MYTELFEEZY and #TELFAROOTD hashtags.

The winners chosen will be based on likes and post engagement like comments and shares.

The Impact

With all the competitors creating UGC utilizing the #MYTELFEEZY and #TELFAROOTD hashtags, Telfar will be boosted on all platform algorithms.

A treasure trove of content

Telfar will have the added benefit of being able to RECYCLE that UGC for their own socials for time to come.

Previous
Previous

LiQUID DEATH

Next
Next

MARINA TEQUILA