There’s no better feeling than being understood.
On The Edge Stunt Series
Tantalize the masses' short attention spans with heart-pumping, thumb-stopping, and engaging stunt series.
The goal is not only to attract media attention with death-defying stunts but also to show and highlight the performance and innovation of Lexus vehicles.
Rising from the ashes
True greatness is not measured by the heights one reaches but by the depths from which one rises.
When Travis faced his greatest setback, the world watched.
For him, it was a beginning—a chance to rise stronger and more determined. This spirit aligns with Lexus, a brand rooted in resilience and innovation.
Every hero's journey is marked by trials and tribulations.
For Travis Pastrana, an icon of extreme sports and a legend in his own right, the path has never been easy. Recently, during a daring stunt, Travis faced one of the greatest challenges of his career. But true heroes are not defined by their falls; they are defined by how they rise.
With a heart fueled by determination and a mind wired for excellence, Travis embarks on a quest to reclaim his throne, to soar higher and push boundaries further. He stands as a testament to the human spirit, a beacon of hope and inspiration for all who dare to dream.
Social First Thrills
In a world of constantly changing algorithms, grabbing consumers' attention requires precision and creativity. Our strategy is to craft social-first content that speaks to the inner thrill-seeker in every viewer.
Whether they're adrenaline junkies or couch potatoes, our content is engineered to stop them in their tracks. By delivering heart-pounding, engaging visuals and stories, we ensure that every scroll pauses to take notice.
The nitty gritty
We're utilizing live, short-form, and long-form content on Instagram, TikTok, and YouTube.1
We'll ramp up with thumb-stopping high-intensity stunt trailers leading up to the premier of the long-form episode, featuring live behind-the-scenes looks, rig setups, and intimate, funny moments with Travis and special guests to build a parasocial relationship.2
After premiering on YouTube, the content will be parsed down into shorts to be spread across all three platforms.